Strata Title Administration is one of New Zealand’s largest body corporate management companies. Sounds boring? Funny you say so because that’s precisely the challenge we faced in helping Strata rewrite its website copy – making a potentially dry topic interesting and engaging. Truth is, the team at Strata are great people; they’re highly energised and genuinely want to make a difference in the Kiwi property market. To them, their jobs aren’t just about ticking boxes and managing funds; they’re about building communities and helping people enjoy their homes. To help that come across on their website, we wrote warm (but professional) copy and used less formal language.