SEKI earplugs are a cleverly-designed health product for surfers, created by Kiwi-Samoan Chris Ryan. When Chris asked us to write strong sales copy for his website, our main goal was to communicate why SEKI plugs are better than other products in the market.
We zeroed in on SEKI’s unique features: they’re easy to hear through, fit comfortably in the ear, and are hard to lose. We also scattered genuine surfer testimonials through the site – surfers telling other surfers that SEKI earplugs are the best around.
"Having Ben as a copywriter for our media has been a big help. He quickly makes suggestions, giving me extra confidence before we go to print. There's nothing worse than seeing a typo after you press 'go' on a 10,000 unit print run!”