You’ve probably heard of the Heart Foundation. It’s New Zealand’s leading heart health charity.
What you may not realise is that cardiovascular disease kills more Kiwis than any other cause – more than car crashes, more than cancer. Surprising, right?
We’re proud to have helped the Heart Foundation’s fundraising team produce a number of successful direct marketing campaigns. Our job has been to write urgent, emotive copy that moves readers to donate to the cause. We do that by sharing powerful real-life stories about people affected by heart disease, and by finding compelling ways to tell the stats.