This design studio had great visuals of projects they’d worked on for well-known brands. The challenge was to craft clean, creative copy to match.
We created copy for 11 of Fuman’s case studies. For each, we developed a consistent structure for the information and blended subtle puns and creative turns of phrase with the industry-specific language that Fuman’s clients would recognise. By combing each case study for words that were unnecessary or didn’t hold much meaning, we crafted copy that’s clean and a pleasure to read.