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Fuman

The Challenge

This design studio had great visuals of¬†projects they’d worked on for well-known brands. The challenge was to craft clean, creative copy to match.

The Solution

We created copy for 11 of Fuman’s case studies. For each, we developed a consistent structure for the information and blended subtle puns and creative turns of phrase with the industry-specific language that Fuman’s clients would recognise. By combing each case study for words that were unnecessary or didn’t hold much meaning, we crafted copy that’s clean and a pleasure to read.

fuman.co.nz

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