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A simple strategy to nail your tone of voice

A simple strategy to nail your tone of voice

You might think copywriters ‘just know’ what to write. Well, they don’t.Sure, some will dive right in and write something that reads well. But that’s just guesswork – they’re writing what they think sounds right (or what the client told them to write).There’s a better...
3 annoying blog mistakes to avoid

3 annoying blog mistakes to avoid

Sometimes in marketing, the things that seem to ‘work’ – the things that get you more clicks, clients or cash – have a big downside that limits their effectiveness in the long run. That downside is this: They’re really annoying. TV and radio ads are a prime example....
Inspire trust with your business copy

Inspire trust with your business copy

People like buying things from those they know, like and trust. That’s fine if you’re only planning on selling to your mum and your mates. But otherwise, how do you show people you’re trustworthy if you haven’t met them yet? Your website, of course! Here’s how to...
Stop pretending your business is bigger

Stop pretending your business is bigger

Ever felt like you should pretend your itty bity business is big enough to hire a receptionist for your receptionist? Small business is now a big thing. They’re everywhere. And some of them aren’t just small, they’re freakin’ tiny – like, literally one person. If...