Copy that’s memorable, but still professional
Skip the marketing fluff and stand out from your competitors
When it comes to your business, you shouldn’t just guess what to write. Because no matter how great your website looks, words are what guide people from casual observer to customer.
But we’re not just copywriters. We’re trained journalists who cut our teeth on telling memorable stories in a clear, concise way. We’re not into meaningless marketing or writing content for the sake of it. We take care to do our research and check the details, making our words equal parts creative and accurate.
Four years ago, having side-stepped from journalism into corporate jobs, we noticed our employers outsourced a lot of the fun stuff.
Those cool projects we didn’t have time to do in-house would come back from big agencies, covered in glitter and smelling of Chanel No. 5, ready for us to edit out any typos and fluffy bits.
We wondered, ‘What if we took our detail-oriented journalism training and combined it with our marketing knowledge?’
The result was copywriting for companies that want to leave their boring business-person pants at home but still be taken seriously, and freelancers who want copy that’s in their voice, only better.
We launched Copy Craving, quit our jobs, freaked out a little, and moved all our worldly possessions from the big smoke to Raglan – a small beachy town on New Zealand’s west coast. (That’s it over there in the image to the right.)
And we never looked back. Because writing so much can give you a stiff neck and it’s hard to turn around.
What can you expect from us? We write clean, easy-to-read copy like journalists, with the creative touch of a copywriter, all informed by our experience in marketing, communications and the media.
Brands we’ve worked with
How it works
1. Get in touch
3. Writing and Editing
“Briar and Ben have a great gift for making the complex accessible. Using their extensive experience in journalism, they ask the right questions, unearth gems of information and create content that tells the right story to our customers and consumers. Professional in their manner and delivery, they are a pleasure to work with.”Anna Skerten
Have we met?
Ben Chapman-SmithBen is a details person who gets stuff done. His eagle eye has been honed by years in the journalism industry, along with a knack for spotting a great story. Ben’s forte is clean, easy-to-read writing that grabs (and keeps) attention.
Briar DouglasWhen Briar’s not writing for Copy Craving, you’ll probably find her happily writing something else. She’s worked as a journalist, content marketer and copywriter and loves the creative side of crafting words.
“Ben and Briar always take the time with us, don’t make assumptions and time after time deliver copy that's innovative and on target. Having the Copy Craving team available frees us to focus on other aspects of our business. A classic undersell and over-deliver ethos.”Kirk Sargent
What is copywriting anyway?
What it is: In short, copywriters use words to get the right people to click, buy or sign up. Copy is the words on your website, landing pages and blog posts, and in your emails to customers. It’s advertising copy, like they write in Mad Men. Basically if it involves words (and you don’t want them to be boring), it involves copywriting.