Words are powerful and saying the wrong thing is as ineffective as saying nothing at all. To get results, you don’t just need words that read nicely. You need the right message, delivered in a way that makes an impact on the right people.
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What we’re talking about
Case studies can help you get more clients. That’s obvious, right? By showing people you’ve done this work before, and gotten results, they’re more likely to trust you with their own project. Sure. But you can do much better than that. What service-based businesses do...read more
You might think copywriters ‘just know’ what to write. Well, they don’t. Sure, some will dive right in and write something that reads well. But that’s just guesswork – they’re writing what they think sounds right (or what the client told them to write). There’s a...read more
Sometimes in marketing, the things that seem to ‘work’ – the things that get you more clicks, clients or cash – have a big downside that limits their effectiveness in the long run. That downside is this: They’re really annoying. TV and radio ads are a prime example....read more
People like buying things from those they know, like and trust. That’s fine if you’re only planning on selling to your mum and your mates. But otherwise, how do you show people you’re trustworthy if you haven’t met them yet? Your website, of course! Here’s how to...read more
Ever felt like you should pretend your itty bity business is big enough to hire a receptionist for your receptionist? Small business is now a big thing. They’re everywhere. And some of them aren’t just small, they’re freakin’ tiny – like, literally one person. If...read more
For some reason, writing a business email can turn even the most likeable person into an office drone. They become all, “Dear Sir/Madam”, “Thank you for your feedback”, and “Yours sincerely”, which gives me a mental image of them typing with their pinky finger...read more
Pleased to meet you
I didn’t quite make it as a pro surfer, so fell back on my other great love – writing. I’ve worked in journalism and communications and love telling a good story.
I’m a words person, a strategy person and a cat person. As a journalist and content marketer, I get excited about web content and making a plan for your site.