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SEKI Earplugs

The Challenge

SEKI earplugs are a cleverly-designed health product for surfers, created by Kiwi-Samoan Chris Ryan. When Chris asked us to write strong sales copy for his website, our main goal was to communicate why SEKI plugs are better than other products in the market.

The Solution

We zeroed in on SEKI’s unique features: they’re easy to hear through, fit comfortably in the ear, and are hard to lose. We also scattered genuine surfer testimonials through the site – surfers telling other surfers that SEKI earplugs are the best around.

“I'd recommend you guys to anyone. Your results are professional and persuasive and the journey to get there seemed easy-going and hassle-free. Your process was great from start to finish. You were always quick to respond and leave me with positive options.”

Chris Ryan

Founder, SEKI

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