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Content makes or breaks your website

You’ve probably heard that content is the new awesome.

With useful blog posts, well-written web copy, non-spammy emails and other great content, you can create something your potential customers love. That means the right people for your business will come to you. No gross sales pitch required.

So if you’ve got a great product or service, we’d love to help you take it to the next level.

What’s a client like you doing in a place like this?

If you’re lost for words, we can help.

We’re Ben and Briar, a couple of words people kicking out copy in Raglan, New Zealand. A couple of years ago, we were working hard in our marketing and communications jobs when we noticed something; we were spending too much time in traffic or in meetings, and not enough time on the writing projects that lit us up.

With planning, optimism and a whole lotta hustle, we quit our corporate jobs in the city and launched Copy Craving.

What can you expect from us? We write clean, easy-to-read copy like journalists, with the creative touch of a copywriter, all informed by our collective experience in marketing, communications and the media.

Here are some things we help our fantastic clients with:

Words can win or lose you customers. One of the best ways to be the winning team? Stand out. We’ll work with you to learn what makes your business different (and worth choosing over your competitors), and write creative copy that shows off your brand’s personality.

Web Content
Whether it’s blog posts, landing pages, or your FAQs, we’ll write content that helps you build a relationship with your audience.

Content strategy
Great websites don’t just happen. You need a plan to get your audience’s attention, give them what they came for, and get them to show you some love in return.

Editing and Proofreading
Maybe you already have something written, but you’re not happy with how it reads and you’re pretty sure there are typos in there (hint: if you’re relying solely on spellcheck, you’ve got a problem). No worries. We’ve got the eye for detail to give you copy so clean, you’ll want to eat off it.

Media Relations
Want to get your story out there? Our experience working for magazines and newspapers helps us pick a newsworthy angle and write a press release that’s already in the style a journalist is looking for.

“As soon as I read the copy, I was ready to sign up for my own services! I loved it all. I felt like I could relate to the content and it had the right positive tone. It was professional but personal, and it read the way I would talk. When I first looked at working with a copywriter I wasn’t sure what to expect, but I was beyond impressed with Briar and Ben’s work.”

Belinda Janis


How it works

1. Get in touch

To kick things off, give us a call or flick us an email. We’ll chat with you about your project and give you a quote. To secure your place in our calendar, we charge a 50% deposit.

2. Research

Great, we’re working together! Now to pinpoint what needs to be said. This might mean asking you questions, doing keyword research or stalking your ideal customer online.

3. Writing and Editing

This is where the magic happens. Armed with insights from the research stage (and our copywriting strategies), we head into our copy cave to craft words that get you results.

4. Review

You get your shiny new copy! We’re careful with our editing so you can expect copy that’s clean and good to go. But if there’s anything you’d like to tweak, we’ve got you covered.  

“Briar and Ben have a great gift for making the complex accessible. Using their extensive experience in journalism, they ask the right questions, unearth gems of information and create content that tells the right story to our customers and consumers. Professional in their manner and delivery, they are a pleasure to work with.”

Anna Skerten


Have we met yet?

Ben Chapman-Smith

Ben Chapman-Smith

Ben is a details person who gets stuff done. His eagle eye has been honed by years in the journalism industry, along with a knack for spotting a great story. Ben’s forte is clean, easy-to-read writing that grabs (and keeps) attention.

Briar Douglas

Briar Douglas

When Briar’s not writing for Copy Craving, you’ll probably find her happily writing something else. She’s worked as a journalist, content marketer and copywriter and loves the creative side of crafting words.

“Ben and Briar took the time with us, didn’t make assumptions and time after time delivered copy that was innovative and on target. Having the Copy Craving team available freed us to focus on other aspects of our business. A classic undersell and over-deliver ethos.”

Kirk Sargent

Project Manager, MPTT: Auckland


What is copywriting anyway?

What it’s not: Adding that little copyright symbol that legally marks your territory.

What it is: Writing! Content! That thing that everyone needs these days to connect with customers and rank well in Google. It’s blog posts, press releases, emails to customers, scripts and annual reports. It’s advertising copy, like they write in Mad Men. Basically if it involves words (and you don’t want them to be boring), it involves copywriting.

How much does it cost?

The cost depends on things like the word count, and whether you’re wanting copywriting, proofreading, editing or help with contacting the media. But we’re more like a block of good-quality Belgian chocolate than the 90% sugar, 10% synthetic cocoa stuff. Feel free to get in touch and we can give you a quote.

I live in the North Pole. Can we still work together?

There’s this thing called the internet now, which makes us practically neighbours. Feel free to drop by and bring us baked goods. Or less metaphorically, send us an email or call our secretary. (Actually we answer our own phone, we just wanted to sound important).

Do you have experience writing about the mechanical distilation of organic Paleo water?

Not yet we don’t – but we used to work as journalists, and writing about new topics is basically what journalists do all day. We’re not afraid of unknown territory, and research is an essential part of the writing process. The common thread to our work isn’t the topic itself, but writing about it in a way that’s clear and easy to read, using the voice that’s right for the job.

Is your copy tested on animals?

We’ve been known to read our work to cats, but they were always fully compensated for their time with cuddles and treats.